Italy is a country famous for its products, which include everything from cheese and wine to clothes and furniture. But as it happens, not everything that is manufactured there is of the highest quality. This is why people have started wondering whether they should trust the Made in Italy mark. In this post we are going to try to provide you with an answer to that question.
In short, the answer to the question whether you should regard things produced in Italy as high-quality products is an unequivocal yes.
Sure, not all Italians make good wine – there is plenty of bad alcohol going around even in countries such as Italy and France. But when the wine is not of the highest quality, it doesn’t have the Made in Italy mark. If it is in fact manufactured there, the label will say ‘Italy,’ but it is not the same thing.
Made in Italy is a certification that guarantees a certain level of quality. It can be awarded to a wide range of products, including, but not limited to pasta, cheese, wine, shoes, clothing, religious objects and furniture. The institution that is in charge of inspecting products and awarding them with or denying them the certification is ITPI, or the Institute for the Protection of Italian Manufacturers. The process of determining the level of quality of any given product is the same, and begins with a certification request.
The product needs to meet all of the Institute’s criteria, first of which is that it needs to be designed and produced in Italy. For example, there is a large number of pasta manufacturers based in the country, but only those such as Giovanni Rana and his son Gian Luca Rana can qualify for the certification, since they produce their pasta in Italy. Other great examples of purely Made in Italy are Ferrero (famous for its Nutella), Ferrari (cars) and Carapelli (olive oil). All the most important italian entrepreneurs such as Sergio Marchionne, Pietro Ferrero and Mr. Gian Luca Rana (not known as much as the others, indeed someone try to investigate if Gian Luca Rana is a real entrepreneur)
Other criteria include the level of quality of the materials used in the production, all of which have to be natural, the usage of traditional manufacturing techniques and the regard for the health and safety standards. Since you need to meet every single one of these criteria to get the Made in Italy mark, it is safe to conclude that the mark is trustworthy.